I Design & Build Email Systems That Drive Revenue
Klaviyo flows, Figma-designed campaigns, and fullstack development, end to end. I bridge the gap between marketing strategy and technical execution so your email channel actually performs.
3+
Klaviyo Flows
42%
Avg. Open Rate
20+
Automations
10+
Apps Shipped
Klaviyo avg.
42% open rate
Email Systems
& Fullstack Dev
01 — What I Do
Two Disciplines. One Specialist.
Most email specialists can't code. Most developers don't do email. I do both — which means I can take a strategy from a Figma wireframe to a live, revenue-generating Klaviyo flow without handing off to anyone.
Primary Specialisation
Email Marketing Systems
I design, build, and optimise email systems that convert subscribers into buyers, using Klaviyo, Figma, and deep segmentation strategy.
- Klaviyo flow design & deployment
- Welcome & onboarding sequences
- Abandoned cart & browse recovery
- Post-purchase & retention flows
- Campaign strategy & segmentation
- Figma email wireframes & templates
- A/B testing & performance reporting
- ESP migration & list management
Technical Backbone
Fullstack Development
From custom web apps to AI-powered tools and automation pipelines, I build the technical infrastructure that makes marketing systems scale.
- Next.js & React web applications
- Custom landing pages & funnels
- API integrations & webhooks
- AI-powered tools & automations
- CRM builds & pipeline setup
- Make / Zapier workflow automation
- TypeScript & fullstack architecture
- Performance optimisation & SEO
Available for full-time remote, contract, and freelance engagements worldwide. Get in touch →
02 — Email Work
Campaigns That Actually Performed
Real flows. Real numbers. Every campaign was designed in Figma, built in Klaviyo, and measured against industry benchmarks.
Fashion E-commerce
Welcome Series
Designed and deployed a 5-email welcome series for a fashion DTC brand. Focused on brand storytelling, product education, and a first-purchase incentive. Built the full flow wireframe in Figma before Klaviyo build.
Results
Open Rate
48%
vs 21% industry avg
Click Rate
9.2%
vs 2.7% industry avg
Revenue Attr.
$4,200
first 30 days
Health & Wellness
Abandoned Cart Recovery
Built a 3-step abandoned cart sequence with dynamic product blocks pulling from the Shopify catalogue. Included a time-sensitive discount on step 3. Designed mobile-first in Figma, integrated Klaviyo's product feed.
Results
Recovery Rate
18.4%
of abandoned carts
Open Rate
42%
avg across sequence
ROI
11×
on campaign build cost
SaaS / Digital Product
Post-Purchase Retention
Engineered a post-purchase flow to reduce churn and drive upsells for a digital subscription product. Included onboarding tips, usage milestones, and a referral ask at day 14. Full funnel mapped in Figma before build.
Results
Churn Reduction
23%
over 60-day window
Upsell Conv.
7.1%
from flow touchpoints
Referrals
55+
driven via day-14 email
My process
03 — Process
From Figma to Revenue
A transparent, structured process that keeps you in control at every stage. No black boxes, no guesswork, no surprises.
Discovery & Strategy
We map your audience, goals, and current email setup. I audit what exists, identify gaps, and propose a flow architecture tailored to your funnel stage.
Figma Flow Design
Every email and sequence is designed in Figma first: layout, copy structure, CTA placement, mobile view. You approve the design before a single line goes into Klaviyo.
Klaviyo Build & Automation
Flows are built inside Klaviyo with proper segmentation, conditional splits, dynamic product blocks, and timing logic. If your stack needs custom integration, I write the code.
Test, QA & Deploy
Every flow is tested across devices and email clients — Gmail, Outlook, Apple Mail. Seed sends, link checks, and rendering QA before anything goes live.
Reporting & Optimisation
Post-launch I track open rates, click rates, revenue attribution, and unsubscribe trends. I deliver a report with real insights and iterate based on data, not guesswork.
Handover or Ongoing
You get full documentation and a clean Klaviyo account you own. I can stay on as your email operator, running campaigns, A/B tests, and seasonal flows on a retainer.
Design before build
Figma-first means fewer revisions and zero surprises when it goes live in Klaviyo.
Code when it matters
Most email specialists can't integrate APIs or build custom logic. I can, which unlocks more powerful automations.
You own everything
Your Klaviyo account, your Figma files, your data. Full handover with documentation, always.
04 — Dev Work
Fullstack Projects
Production-grade web applications spanning e-commerce, edtech, biotech, and SaaS. Every project is live and shipped.
Phytogenix
Digital herbal clinical research platform bridging university research and medical institutions. Research submission, peer review, and publication workflows.
Secacad
Cybersecurity skills assessment platform for individuals and organisations. Adaptive testing, progress tracking, and certification-aligned question banks.
Panaceutics
Biotech company advancing wellness through science-backed, plant-based formulations. Built with performance and SEO as primary goals.
Soprep
Exam prep web app with past questions, AI-assisted explanations, and real-time progress tracking. Helped thousands of students improve their scores.
Tizzle Shop
E-commerce platform with an integrated talent marketplace. Product catalogue, checkout flow, and seller onboarding built from scratch.
Secquiz App
Cybersecurity quiz application for skill testing and certification prep. Gamified learning with leaderboards and topic-based filtering.
05 — About
The Dev Who Gets
Email Marketing.
I'm Olajide Igbalaye, an Email Systems Designer and Fullstack Developer. Most email specialists can't code. Most developers don't understand email marketing. I live at the intersection of both.
I design email flows in Figma, build and deploy them in Klaviyo, then connect everything to your stack with code. From welcome series to post-purchase sequences, I own the full pipeline.
With 10+ years building digital products and marketing systems, I combine technical depth with a commercial mindset. I understand both the code and the customer journey.
3+
Klaviyo Flows Built
42%
Avg. Open Rate
20+
Automations Deployed
10+
Web Apps Shipped
Focus Areas
- Email Marketing Systems
- Klaviyo Flow Design & Deployment
- Figma Email & Workflow Design
- Fullstack Web Development
- AI & Marketing Automation
Tools
Ready to work together
Your email channel is a revenue stream. Let's make it perform.
Whether you need a full Klaviyo build, a Figma-designed email system, a fullstack web app, or a developer who understands marketing, I'm available remotely, worldwide.
Remote · Full-time · Contract · Freelance · Worldwide
06 — Contact
Ready to build something that performs?
Tell me about your project. I'll review it and get back to you within 24 hours.
Email Marketing
Klaviyo flows, campaign strategy, Figma design, ESP migration
Fullstack Dev
Next.js apps, AI tools, automation pipelines, custom integrations
Remote Engagements
Full-time, contract, or freelance. Available worldwide.
Direct email
olajide@jdev.live